This is worth coming out of hiberation for. Jeremiah McWilliams, the fabbo Lager Heads guy for the St. Louis-Post Dispatch, notes an interview with the CEO at MillerCoors. Here’s the money quote:
“We are writing beer history, and this is a trip,” Kiely told Sterrett. “This is a game that will play out over the next 25 years in the beer business, and I will be watching this from my rocking chair.”
Hey! What I been sayin’ all along! Although I hope it won’t take 25 years, if only because I’d like to know how it comes out. If history is any guide, however, it’ll be over with in about five years.