Miller[Coors] v. Anheuser-Busch DukeOut. Round . . . Two?

This is worth coming out of hiberation for. Jeremiah McWilliams, the fabbo Lager Heads guy for the St. Louis-Post Dispatch, notes an interview with the CEO at MillerCoors. Here’s the money quote:

“We are writing beer history, and this is a trip,” Kiely told Sterrett. “This is a game that will play out over the next 25 years in the beer business, and I will be watching this from my rocking chair.”

Hey! What I been sayin’ all along! Although I hope it won’t take 25 years, if only because I’d like to know how it comes out. If history is any guide, however, it’ll be over with in about five years.

COMMENT

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s