Yesterday I was out and about most of the day (shaking hands with Barack Obama, among other things). I rarely get out and so I rarely listen to the radio, but in late afternoon I listened to “All Things Considered” on NPR — and discovered that Budweiser American Ale is one of its sponsors.
The commercial was smart: emphasizing the flavor, malt, and hops of the beer. Just the kind of thing to appeal to NPR’s “upscale,” educated, more-hip-than-average audience. (*1) So that’s good news for Anheuser-Busch and American Ale: if the company wants this “different” beer to succeed, it’s going to have to go places A-B has not gone before.
*1: Or at least that’s supposed to be the demographic for NPR. Personally, I can’t stomach the stuff. Way too pretentious, most of it, and the “news” coverage is extraordinarily lop-sided. No one there pretends they want to present both sides of any argument. NPR is the yin to the yang of Fox News. Well, I guess MSNBC is the yin to Fox’s yang, those both being television. But you get my point.