I am more than a bit swamped at the moment, which is why the blog entries are, well, less-than-regular these days. (*1)
But I want to alert readers (if there are any…) to the intriguing discussion going on over at Beervana. The initial trigger was Jeff’s entry about Trappist Ales, but there’s now a larger debate under way about brewing creativity and money.
Or at least that’s part of the discussion. (At both of Jeff’s entries, read the “Comments.” That’s where the discussion is taking place.)
I note this because I’ve been thinking the past week or so about why some breweries fail and why they succeed, and what role innovation plays in success or failure, and whether craft brewing will ever own a larger share of the American beer market than it does now. I don’t have any great thoughts at the moment because I need to focus my brainpower on the new book (which isn’t about beer). But part of my brain has been pondering those things, so I’m intrigued by the discussion at Beervana.
So have a look.
*1: I’m writing a new book and thanks to the issues with my arm last winter and thanks to Mr. Brito, I’m running waaaaaaay behind. Way way way behind. Plus, the only way to write a book is to shut out the world and think deep. Blogging requires brainpower and I don’t have much to spare at the moment.