Historical Tidbits: Horlacher Brewing, 1975

July 1975: The chair of Horlacher Brewing in Allentown, PA, tells a reporter that he’s “fighting like hell” to keep his doors open.

Struggling, more like it. Over the previous year or so, the price of malt had risen 120% and corn 100%. Cans had gone up 40 cents a case. The price of coal had risen from $15.75 a ton to $48.45. Horlacher’s city water bill was about to go up 72%. The company made 60,000 barrels of beer a year, a mere drop compared to A-B’s 1975 output of 35 milllion barrels. Just a few months earlier, Miller Brewing had unleashed Miller Lite on the world (along with millions of dollars in advertising.) And Schaefer Brewing of New York was making some of its six million barrels at a new and highly efficient brewhouse just down the road from Horlacher.

Horlacher’s fight ended in 1978.

______________________

Quote from “Kleine Nachrichten,” Modern Brewery Age, volume 26 (July 21, 1975), page 3.

2 thoughts on “Historical Tidbits: Horlacher Brewing, 1975

  1. I was wondering what bottled beer the US troops in Germany(1945) might have been provided with. This query arises as part of the research for a novella I am writing. Any advice appreciated.

  2. During the war, the federal government required brewers to “donate” fifteen percent of their output to the troops.The supply from the Big Three, Pabst, Schlitz, and Anheuser-Busch (Budweiser), came close to meeting the total “donation,” so it’s a safe bet a soldier would have drunk at least one of those.

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