Well, I could see this coming: people rising to defend Portland as America’s “beer central.”
“Hmmm,” I thought. “Someone’s bound to challenge that claim — because surely Portland, Oregon, wins the prize with no contest at all.”
But the Time article got my attention for something entirely different: Its characterization of “artisanal” brewers as hippies and Grateful Dead addicts…
Huh? I don’t think so. (Well, okay, maybe craft brewing contains a disproportionate number of people who like the music of the Grateful Dead. But people stopped equating fondness for the Dead with being a hippie, oh, I dunno, maybe thirty years ago?) Laid-back hippie-tude doesn’t cut it in craft brewing. The work’s too hard and the industry is too brutal. That’s a lesson learned that, historically (and what is my perspective except historical?), every homebrewer who tries to turn pro learns reaaaaaaaaaaaaal fast.
Besides which — long hair and a beard do not a hippie make. I’m so old that I was there the first time around and I oughta know.